Director of Marketing
Ritesh Barua
Relationship-builder connecting PCWL with global brands.
Background
Ritesh Barua has spent over two decades at the intersection of apparel manufacturing and international marketing. As Director of Marketing, he is the architect of PCWL's commercial relationships with buyers across Europe and beyond.
His deep merchandising foundation allows him to speak the language of both the factory floor and the buying house — translating buyer vision into production reality while protecting margins and timelines.
Experience
Director of Marketing, Pioneer Casual Wear Ltd.
Owns the global commercial pipeline, buyer relationships, and order book strategy for the company.
Senior Merchandising & Marketing Leadership
Progressed through senior merchandising roles, mastering product development, costing, and buyer management for European retail accounts.
Key Successes
Marquee Buyer Relationships
Built multi-year partnerships with leading European retailers, converting first orders into long-term programs.
Consistent Order Book Growth
Delivered year-over-year commercial growth even through volatile global demand cycles.
99% On-Time Delivery Culture
Aligned marketing commitments with production capability, making reliability PCWL's strongest sales argument.
